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ADONIS爱美雅 · 创始人ADONIS · Founder

38年只做一件事：帮助女性活得更美、更松弛、更有力量38 Years, One Mission: Helping Women Live More Beautifully, Relaxed, and Empowered

李津梅，新加坡美业实干家，亚洲芳香疗愈导师。以长期主义为行动准则，温柔而坚定，专业且真诚。Li Jinmei — Singapore beauty industry leader and Asian aromatherapy mentor. Guided by long-termism: gentle yet firm, professional yet sincere.

  • 38年深耕美业的行业积淀38 years of deep industry expertise
  • 亚洲芳香疗愈导师权威背书Recognized authority in Asian aromatherapy
  • 从商业主理人到行业赋能者的价值跃迁From business operator to industry enabler
了解我的故事My Story 联系我Get in Touch
李津梅女士形象照

关于我About

从「美容院老板」到「美业实干家」的蜕变From Salon Owner to Beauty Industry Leader

我是李津梅，ADONIS爱美雅创始人。1988年从新加坡起步，深耕美业三十八年。 **缘起——被看见的力量。** 曾几何时，我体会过被忽视的滋味。隐形之人无需呐喊，但默默的痛苦却能孕育强大的承诺。影响力并非始于掌声，它始于一个决定："我要创造一些能让其他人被看见的东西。"美不在于外表，而在于重塑尊严。 **童年与父亲的花香启蒙。** 我生长于热带气候，却备受各种皮肤问题的困扰。目睹父亲以各种草本花香的精华让我的皮肤得到充分的治疗，激发了我对大自然疗法的信任与敬意。这份对"自然奥秘"的感恩，后来奠定了ADONIS爱美雅的根基——以天然纯净的精油，替代市场的合成香精与防腐剂。 **跨越万里，带芳香疗法回家。** 我毅然决然离开家乡，只身前往英国求学和工作，省吃俭用攒钱进修芳香疗法。即使面临新马人对精油芳香疗法认知度不高的困境，也从未放弃。80年代首创"花香整肤术"，使ADONIS品牌风靡东南亚。 **温柔而坚定的领袖画像。** 三十八年深耕行业，是长期主义者步履不停的最好勋章。兼具女性领导者的细腻与坚韧，以专业筑牢能力根基，以真诚维系信任纽带，传递有力量的温暖。I am Li Jinmei, founder of ADONIS. Since 1988, I have dedicated myself to the beauty industry in Singapore for thirty-eight years. **The Awakening — The Power of Being Seen.** Once, I knew what it felt like to be invisible. The unseen need not shout, yet silent pain can forge a powerful commitment. Influence does not begin with applause — it begins with a decision: "I will create something that makes others feel seen." Beauty is not about appearance; it is about restoring dignity. **Childhood — My Father's Floral Remedies.** Growing up in a tropical climate, I suffered from persistent skin issues. Watching my father treat my skin with herbal and floral essences awakened my trust and reverence for nature's healing power. This gratitude for "nature's mysteries" became the foundation of ADONIS — using pure, natural essential oils instead of the synthetic fragrances and preservatives that filled the market. **A Journey Across Oceans.** I left home for England to study and work, scrimping to afford formal training in aromatherapy. Even when faced with low awareness of essential oil therapy in Singapore and Malaysia, I never gave up. In the 1980s, I pioneered "Floral Skin Restoration," making ADONIS a household name across Southeast Asia. **A Leader Who Is Gentle yet Unwavering.** Thirty-eight years of deep commitment is the finest testament to a long-termist's persistence. Combining the sensitivity and resilience of a female leader, I build capabilities on professionalism and trust on sincerity, conveying warmth with strength.

李津梅工作场景

关于ADONIS爱美雅About ADONIS

不逐潮流，只守初心；不做速成，只做长久Not Chasing Trends, Only Staying True; Not Seeking Speed, Only Building Lasting Value

38年专注女性身心美学与康养生态38 years dedicated to women's holistic beauty and wellness

真正的变美，不是不断试错，而是选对路径，少走弯路。潮流会改变，初心与专业，永远保值。 **ADONIS之名。** ADONIS源于古希腊神话中的美之神，象征着爱、美与优雅。自1988年在新加坡成立以来，以坚定不移的信念，将西方生物技术与东方整体智慧相结合，以热带气候精油的独特配方——轻油脂、排潮气、抗炎热——为亚洲肌肤带来科学而精准的疗愈。True beauty is not about trial and error — it's about choosing the right path and avoiding detours. Trends will change, but authenticity and expertise never depreciate. **The Name ADONIS.** ADONIS originates from the Greek god of beauty, symbolizing love, beauty, and elegance. Since its founding in Singapore in 1988, with unwavering conviction, we combine Western biotechnology with Eastern holistic wisdom. Our tropical-climate essential oil formulas — lightweight, moisture-wicking, and heat-resistant — bring scientifically precise healing to Asian skin.

不制造容貌焦虑No Beauty Anxiety

尊重每位女性的独特之美，以专业引导取代焦虑营销Respecting every woman's unique beauty, replacing anxiety-driven marketing with expert guidance

不夸大宣传效果No Exaggerated Claims

实事求是，用真实效果与口碑说话，绝不虚假承诺Grounded in reality — let real results and word-of-mouth speak, never make false promises

不做套路营销No Gimmicks

倾听大于推销，需求大于业绩，以真诚赢得长久信任Listening over selling, needs over targets — earning lasting trust through sincerity

不赚一次性快钱No Short-Term Gains

坚持长期主义，以用户终身价值为核心，陪伴持续成长Committed to long-termism, centered on lifetime customer value, accompanying continuous growth

专业与温度并行Expertise with Warmth

依托新加坡38年的技术积淀，ADONIS专注亚洲及热带肌肤研究，结合个性化皮肤管理、独家精油养护体系与标准化服务系统，为客户提供科学且精准的定制方案。我们关注的不只是肌肤，更是女性背后的情绪、压力与身心状态。Drawing on 38 years of expertise in Singapore, ADONIS focuses on Asian and tropical skin research. Combining personalized skin management, a proprietary essential oil care system, and standardized service protocols, we provide scientifically precise, customized solutions. We care not just about skin, but about the emotions, stress, and holistic well-being behind every woman.

真正的专业，是帮助顾客少走弯路。每一次服务、每一款产品、每一个细节，都承载着对品质的坚持与对客户的尊重。True expertise means helping clients avoid unnecessary detours. Every service, every product, every detail reflects our commitment to quality and respect for our clients.

38年长青的答案The Secret to 38 Years of Endurance

真诚做人，专业做事。Be sincere in character, professional in craft.

从一家精品美容沙龙发展为涵盖美肤养护、身心疗愈与健康管理的康养生态品牌。三十余年来始终专注一件事——用专业解决问题，用温度治愈人心。From a boutique beauty salon to a comprehensive wellness brand spanning skincare, holistic healing, and health management. For over three decades, we've focused on one thing — solving problems with expertise and healing hearts with warmth.

用时间与专业，沉淀值得信赖的价值Trust Built on Time and Expertise

38 年
深耕美业In Beauty Industry
300 +
短视频内容产出Short Videos Produced

多维身份矩阵Multi-Dimensional Identity

告别旧标签，拥抱美业新身份Beyond Old Labels, Embracing New Roles

新加坡美业实干家Singapore Beauty Industry Leader

立足新加坡，辐射东南亚，以实干精神深耕美业，构建专业领域的标杆形象Based in Singapore, reaching across Southeast Asia, building a benchmark of excellence in the beauty industry through dedication

亚洲芳香疗愈导师Asian Aromatherapy Mentor

深耕芳疗专业领域，用科学芳疗赋能身心疗愈，树立行业权威地位Advancing the field of aromatherapy, using scientific methods to empower holistic healing and establish industry authority

女性成长陪伴者Women's Growth Companion

以人生智慧陪伴不同阶段女性成长，从25岁的迷茫到45岁的从容Accompanying women through every life stage with wisdom — from the uncertainty of 25 to the confidence of 45

行业生态构建者Industry Ecosystem Builder

从服务经营转向行业赋能，为美业从业者提供可借鉴的发展范本Shifting from operations to industry empowerment, providing a development model for beauty professionals

未来增值模块Future Value Modules

构建可持续生长的IP商业价值闭环Building a Self-Sustaining Brand Value Ecosystem

让每一个触点都成为价值延伸的载体Making every touchpoint a vessel for extending value

出版计划Publishing

将《津梅家书》集结出版，把商业智慧与人生感悟转化为实体书籍，打造标志性文化资产Compiling the Family Letters into a published book, transforming business wisdom and life reflections into a tangible cultural asset

播客与社群Podcast & Community

《津梅会客厅》同步播客覆盖主流平台，成立「津梅优雅成长会」汇聚高净值女性Launching the Salon as a podcast across major platforms, and founding the Jinmei Graceful Growth Community to bring together visionary women

生活方式周边Lifestyle Products

打造高品质生活方式周边产品，将IP情感转化为可触摸、可收藏的实体资产Creating premium lifestyle products, transforming brand sentiment into tangible, collectible assets

品牌未来愿景 · 3W价值体系Brand Vision · The 3W Value System

陪伴更多女性实现——Empowering more women to achieve —

Wellness

健康向上Wellness

身心合一的养护Holistic care for body and mind

Wisdom

智慧成长Wisdom

持续学习与蜕变Continuous learning and transformation

Wealth

财富丰盛Wealth

内外丰盛的人生A life of inner and outer abundance

成为更好的自己，活出更美好的人生Becoming a better version of yourself, living a more beautiful life

起心动念Words of Wisdom

心有柔骨，行有锋芒Gentle in Spirit, Bold in Action

江湖行路，有人追名利，有人守本心。外立专业锋芒，内怀温柔善意，以实力立口碑，以匠心立身。In life's journey, some chase fame, others stay true. We stand firm with professional excellence, harbor gentle kindness within, and earn reputation through strength and craftsmanship.

年龄不重要，心态很重要。有梦想，就不会在意年龄带来的焦虑。做你自己就是最时尚的。Age doesn't matter — mindset does. With dreams in your heart, age becomes irrelevant. Being yourself is the ultimate style.

—— 李津梅— Li Jinmei

女孩，握紧你的右手，千万别让它飞走！相信自己的手，它会在你的手里，长成一棵会唱歌的金苹果树。Hold tight to your own hand, never let it go. Trust yourself — in your hands, a singing golden apple tree will grow.

—— 李津梅— Li Jinmei

有时候，明知道不会赢，也竭尽全力。即使一路上走得摇摇晃晃，还依然站起来抖抖身上的土，眼中充满坚定。杀不死你的，将使你更强大。Sometimes, even knowing you won't win, you give it everything. Stumbling along the way, yet rising again, dusting yourself off, eyes full of resolve. What doesn't kill you makes you stronger.

—— 女神精神— The Goddess Spirit

🌸

胡姬花Orchid

珍稀名贵，淡香绵长。抚平惶恐，赋予安稳笃定的内在底气。Rare and precious. Calms deep fears, grants inner stability and confidence.

🪷

莲花Lotus

出淤泥，自生清芬。消解身心淤浊，纵使常年内耗，亦可自愈澄澈。Rises from mud, pure and fragrant. Clears physical and emotional stagnation, restores clarity.

🌼

洋甘菊Chamomile

藏坚忍之力。绵长香气化解日夜焦虑，外表柔软，内心永不溃败。Holds quiet strength. Dissolves anxiety, soft outside with an unbreakable core.

🌹

玫瑰Rose

名贵花材，温煦香气平衡荷尔蒙与情绪，抚平半生隐忍疲惫。Precious and noble. Balances hormones and emotions, soothes a lifetime of quiet exhaustion.

常见问题FAQ

第一次了解 ADONIS，可以先从这里开始Start Here If You Are New to ADONIS

ADONIS 爱美雅是什么品牌？What is ADONIS?

ADONIS 爱美雅是新加坡美容与身心 wellness 品牌，1988 年创立，长期专注亚洲肌肤护理、芳香疗愈与女性身心美学。ADONIS is a Singapore beauty and wellness brand founded in 1988, focusing on Asian skin care, aromatherapy and women’s holistic beauty.

ADONIS 爱美雅创始人是谁？Who founded ADONIS?

ADONIS 爱美雅由李津梅创立。她深耕美业三十八年，是新加坡美业实干家，也是亚洲芳香疗愈导师。ADONIS was founded by Li Jinmei, a Singapore beauty industry practitioner with 38 years of experience and an Asian aromatherapy mentor.

ADONIS 这个名字有什么含义？What does the name ADONIS mean?

ADONIS 源于古希腊神话中的美之神，象征爱、美与优雅，也代表品牌对自然之美与身心平衡的长期追求。ADONIS comes from the Greek mythological symbol of beauty, representing love, beauty and elegance, as well as the brand’s pursuit of natural beauty and balance.

ADONIS 爱美雅的品牌理念是什么？What is the ADONIS philosophy?

品牌坚持“不逐潮流，只守初心；不做速成，只做长久”。ADONIS 不制造容貌焦虑，不夸大效果，以专业、真诚和长期主义服务顾客。The brand believes in staying true rather than chasing trends, and building long-term value rather than quick results. ADONIS avoids beauty anxiety, overpromising and pressure selling.

ADONIS 爱美雅的护理特色是什么？What makes ADONIS treatments distinctive?

ADONIS 结合西方生物技术与东方整体智慧，重视亚洲及热带肌肤需求，并以天然纯净精油与个性化皮肤管理作为护理特色。ADONIS combines Western biotechnology with Eastern holistic wisdom, focusing on Asian and tropical skin needs, natural essential oils and personalized skin management.

ADONIS 为什么强调芳香疗愈？Why does ADONIS emphasize aromatherapy?

创始人李津梅早年受草本花香精华启发，并远赴英国进修芳香疗法。ADONIS 相信肌肤护理不只在表面，也关乎情绪、压力与身心状态。Founder Li Jinmei was inspired by botanical essences and later studied aromatherapy in the UK. ADONIS believes skin care is not only about the surface, but also emotions, stress and wellbeing.

ADONIS 适合哪些顾客？Who is ADONIS suitable for?

ADONIS 适合希望改善肌肤状态、舒缓压力、建立长期护理习惯，并追求自然、专业、温和体验的女性顾客。具体方案会根据肤况评估。ADONIS is suitable for women who want better skin condition, stress relief, long-term care habits and a natural, professional and gentle experience. Plans depend on skin assessment.

ADONIS 爱美雅有哪些门店？Where are ADONIS branches located?

网站目前提供 Vivo、Bedok、Serangoon、Ang Mo Kio 与 Jurong 等门店联系入口。您可通过 AI 客服选择分店并由真人顾问确认预约。The website currently provides contact options for Vivo, Bedok, Serangoon, Ang Mo Kio and Jurong. You can choose a branch through AI chat and let a consultant confirm your booking.

ADONIS 的第一次咨询流程是怎样的？What happens during the first consultation?

第一次咨询会先了解主要肤况、是否敏感、护理经历与目标，再由顾问建议适合方向。是否继续体验或预约，由顾客自行决定。The first consultation starts by understanding your skin condition, sensitivity, treatment history and goals, then a consultant suggests a suitable direction. You decide whether to continue.

ADONIS 爱美雅如何看待女性成长？How does ADONIS view women’s growth?

ADONIS 不只关注外在美，也倡导 Wellness 健康向上、Wisdom 智慧成长、Wealth 财富丰盛，陪伴女性成为更好的自己。ADONIS cares about more than outer beauty. It advocates Wellness, Wisdom and Wealth, accompanying women to become better versions of themselves.

第一次到店需要提前预约吗？Do I need to book before my first visit?

建议提前预约，方便门店安排合适顾问与护理时间。您可通过网站 AI 客服留下意向分店与联系方式，再由真人顾问确认。Advance booking is recommended so the branch can arrange a suitable consultant and time slot. You may leave your preferred branch and contact details through the website AI chat for confirmation.

第一次护理前需要准备什么？How should I prepare for my first treatment?

请尽量告知近期肌肤状态、过敏史、正在使用的护肤品或医美项目经历。若当天肌肤不适，建议先与顾问沟通再决定是否护理。Please share your recent skin condition, allergies, skincare products or aesthetic procedures. If your skin feels uncomfortable that day, speak with the consultant before proceeding.

ADONIS 会先做皮肤评估吗？Will ADONIS assess my skin first?

会的。顾问会先了解肤质、敏感程度、作息压力与护理目标，再建议更适合的护理方向，而不是一开始就套用固定方案。Yes. Consultants first understand your skin type, sensitivity, lifestyle stress and goals before suggesting a suitable direction instead of applying a fixed package immediately.

敏感肌可以做护理吗？Can sensitive skin receive treatment?

敏感肌需要更谨慎评估。ADONIS 会根据当下肤况、敏感原因与耐受度，建议舒缓、保湿或修护方向，避免过度刺激。Sensitive skin needs careful assessment. ADONIS considers current skin condition, causes of sensitivity and tolerance before recommending calming, hydrating or repairing approaches.

护理一次就能看到明显效果吗？Will one treatment show obvious results?

部分顾客可能在一次护理后感到肌肤更洁净、舒适或水润，但稳定改善通常需要结合肤况、生活习惯与持续护理。Some clients may feel cleaner, calmer or more hydrated skin after one session, but stable improvement usually depends on skin condition, lifestyle habits and consistent care.

多久做一次护理比较合适？How often should I have treatments?

频率会因肤况、目标与生活节奏而不同。顾问会根据皮肤评估建议合适周期，重点是建立可持续的长期护理习惯。Frequency varies by skin condition, goals and lifestyle. Consultants recommend a suitable rhythm after assessment, with emphasis on sustainable long-term care habits.

护理过程中会不会有压力销售？Will there be pressure selling?

ADONIS 强调专业、真诚与长期信任。顾问会解释适合方向与原因，是否继续体验或预约，应由顾客根据自身需要决定。ADONIS emphasizes professionalism, sincerity and long-term trust. Consultants explain suitable directions and reasons, while clients decide whether to continue based on their own needs.

男士或年轻顾客可以咨询吗？Can men or younger clients consult ADONIS?

可以。虽然品牌长期关注女性身心美学，但有肌肤管理、压力舒缓或基础护理需求的顾客，都可以先咨询适合方向。Yes. While the brand has long focused on women’s holistic beauty, clients with skin management, stress relief or basic care needs may consult for suitable directions.

如果我不确定适合哪一种护理怎么办？What if I am unsure which treatment suits me?

不用先决定项目。您可以先说明肤况、困扰与期待，由 AI 客服初步整理需求，再交由门店顾问做进一步建议。You do not need to choose a treatment first. Share your skin condition, concerns and expectations through the AI chat, then a branch consultant can provide further suggestions.

如何联系 ADONIS 确认预约？How can I confirm an appointment?

您可以通过网站 AI 客服选择分店并留下联系方式，或使用页面上的联系入口。最终预约时间会由真人顾问确认。You can choose a branch and leave contact details through the website AI chat, or use the contact options on the page. Final appointment time will be confirmed by a real consultant.