ADONIS 爱美雅 · Singapore Beauty & WellnessADONIS · Singapore Beauty & Wellness

让美回到身心平衡，也回到长期信任Beauty Rooted in Balance and Long-Term Trust

ADONIS 爱美雅由李津梅于 1988 年在新加坡创立，以“爱、美、优雅”为精神象征，将西方生物技术与东方整体智慧结合，服务亚洲与热带肌肤，长期专注亚洲肌肤护理、芳香疗愈与女性身心美学。这里整合品牌、创始人、护理体系、内容栏目与门店咨询，成为了解 ADONIS 的第一入口。Founded by Ann Lee in Singapore in 1988, ADONIS is inspired by love, beauty and elegance, combining Western biotechnology with Eastern holistic wisdom for Asian and tropical skin while focusing on Asian skin care, aromatherapy and women’s holistic beauty. This site unites the brand story, founder journey, care philosophy, content pillars and consultation paths.

1988 年创立于新加坡Founded in Singapore in 1988
专注亚洲及热带肌肤需求Focused on Asian and tropical skin needs
以芳香疗愈连接肌肤、情绪与身心状态Aromatherapy connecting skin, emotion and well-being

了解品牌理念Explore Philosophy 查看门店View Locations

品牌原则Principles

不靠焦虑成交，而靠专业建立长期信任Trust Built Through Expertise, Not Anxiety

保留爱美雅现有站点最核心的品牌价值，把它从创始人叙事延伸为顾客可以理解的服务承诺。The strongest values from the current site become a clear promise customers can understand.

不制造容貌焦虑No Beauty Anxiety

尊重每位女性的独特状态，用专业引导取代焦虑营销。Respect each woman’s uniqueness and replace pressure with guidance.

不夸大宣传效果No Overpromising

以真实体验与长期口碑说话，不做虚假承诺。Let real experience and long-term reputation speak.

不做套路营销No Gimmicks

倾听大于推销，需求大于业绩，以真诚赢得信任。Listening over selling, needs over targets.

不赚一次性快钱No Short-Term Gains

坚持长期主义，围绕顾客身心状态持续陪伴。Committed to long-term care and continued companionship.

创始人初心Founder Story

让每一位女性被看见，也被认真对待Every Woman Deserves to Be Seen and Cared For

李津梅从热带肌肤与花香疗愈的亲身经历出发，赴英国学习芳香疗法，并在八十年代把花香整肤理念带回新马。今天，ADONIS 仍以天然精油、亚洲肌肤研究和长期陪伴为基础，让护理回到真实需要。Ann Lee's journey began with tropical skin concerns and floral remedies. After studying aromatherapy in the UK, she brought floral skin restoration to Singapore and Malaysia in the 1980s. ADONIS continues to build on natural essential oils, Asian skin knowledge and long-term care.

阅读创始人故事Read the Founder Story

创始人故事Founder Story

认识 Ann LeeMeet Ann Lee

经验、智慧与以人为本的愿景Experience, Wisdom and a Human-Centred Vision

拥有 38 年跨越不同商业周期的经验，Ann Lee 是一位备受信任的创始人。她擅长把复杂的问题讲清楚、做实在，也让人更容易理解和行动。她结合沉稳的女性视角、真实商业智慧、以人为本的创新思维，并带着一点恰到好处的幽默感。四种特质，定义了她鲜明的领导者人格：仁心创新者 —— 她的解决方案不只来自理论，更来自亲身经历，真正关注如何改善人们的生活。战略愿景者 —— 她能把复杂挑战转化为清晰选择、务实策略与有方向的行动。使命型导师 —— 她赋能女性在自信、智慧与独立中成长，同时滋养下一代领导者。以人为本的领导者 —— 她相信商业、创新与 AI，最终都应服务于人，丰富生活，并创造有意义的影响。这些特质共同构成了 Ann 独特的声音：经验深厚，却始终面向未来；具备战略思维，却不失温度与同理心；并且始终扎根于人本价值。With 38 years of experience across changing business cycles, Ann Lee is a trusted founder known for making complex issues clear, practical and approachable. She brings together a calm female perspective, real-world business wisdom, human-centered innovation—and a touch of humor. Four qualities define her distinctive leadership persona: Compassionate Innovator — draws on lived experience, not theory alone, to create solutions that genuinely improve people’s lives. Strategic Visionary — transforms complex challenges into clear choices, practical strategies and purposeful action. Purpose-Driven Mentor — empowers women to grow in confidence, wisdom and independence while nurturing the next generation of leaders. Human-Centred Leader — believes that business, innovation and AI must ultimately serve people, enrich lives and create meaningful impact. Together, these qualities reflect Ann’s unique voice: experienced yet forward-looking, strategic yet compassionate, and always grounded in humanity.

用时间与专业沉淀可信价值Value Built Through Time and Expertise

1988: 创立于新加坡Founded in Singapore
38 年: 深耕美容与 wellnessIn beauty and wellness
4 大: 内容栏目支撑品牌沟通Content pillars
6 处: 咨询与门店联系入口Consultation contact paths

护理体系Care System

从肌肤护理，到情绪、压力与身心状态From Skin Care to Emotion, Stress and Well-Being

整合版页面不展示价格，而是解释 ADONIS 的专业方法，让顾客先理解适合自己的路径。The integrated page avoids public pricing and explains the ADONIS method first.

亚洲肌肤管理Asian Skin Management

关注亚洲与热带肌肤特点，结合评估、护理与持续建议。Care designed around Asian and tropical skin needs.

预约评估Book Assessment

芳香疗愈护理Aromatherapy Care

以天然纯净精油连接肌肤、情绪和身心平衡。Pure essential oils supporting skin, emotion and balance.

了解芳疗Explore Aromatherapy

个性化咨询Personal Consultation

第一次到店先了解状态与需求，再建议适合路径。Understand each customer first, then recommend the suitable path.

联系门店Contact Locations

内容栏目Content Pillars

让品牌不只被看见，也被理解Helping the Brand Be Seen and Understood

保留爱美雅个人 IP 的四个内容栏目，但把它们放回品牌生态：故事建立信任，专业建立判断，日常建立亲近。The four personal-brand content pillars are placed back into the wider ADONIS ecosystem.

爱美雅家书ADONIS Letters

以温情文字与短视频传递人生智慧、女性成长与长期主义。Warm reflections on life, women’s growth and long-termism.

爱美雅会客厅ADONIS Salon

通过深度对话连接企业家、女性领袖与高质量圈层。Conversations with entrepreneurs, women leaders and trusted circles.

爱美雅说芳疗Aromatherapy Talks

系统输出芳疗知识，围绕睡眠、情绪、荷尔蒙与身心平衡。Knowledge around sleep, emotion, hormones and balance.

爱美雅随行ADONIS Moments

记录真实工作与生活，让创始人形象更鲜活、更可亲近。Real work and life moments that make the founder story more human.

未来增值模块Future Value Modules

构建可持续生长的IP商业价值闭环Building a Self-Sustaining Brand Value Ecosystem

让每一个触点都成为价值延伸的载体Making every touchpoint a vessel for extending value

出版计划Publishing

将《津梅家书》集结出版，把商业智慧与人生感悟转化为实体书籍，打造标志性文化资产Compiling the Family Letters into a published book, transforming business wisdom and life reflections into a tangible cultural asset

播客与社群Podcast & Community

《津梅会客厅》同步播客覆盖主流平台，成立「津梅优雅成长会」汇聚高净值女性Launching the Salon as a podcast across major platforms, and founding the Jinmei Graceful Growth Community to bring together visionary women

生活方式周边Lifestyle Products

打造高品质生活方式周边产品，将IP情感转化为可触摸、可收藏的实体资产Creating premium lifestyle products, transforming brand sentiment into tangible, collectible assets

品牌未来愿景 · 3W价值体系Brand Vision · The 3W Value System

陪伴更多女性实现——Empowering more women to achieve —

Wellness

健康向上Health and Well-being

身心合一的养护Holistic care for body and mind

Wisdom

智慧成长Wisdom and Growth

持续学习与蜕变Continuous learning and transformation

Wealth

财富丰盛Abundance and Prosperity

内外丰盛的人生A life of inner and outer abundance

成为更好的自己，活出更美好的人生Becoming a better version of yourself, living a more beautiful life

起心动念Words of Wisdom

心有柔骨，行有锋芒Gentle in Spirit, Bold in Action

江湖行路，有人追名利，有人守本心。外立专业锋芒，内怀温柔善意，以实力立口碑，以匠心立身。In life's journey, some chase fame, others stay true. We stand firm with professional excellence, harbor gentle kindness within, and earn reputation through strength and craftsmanship.

年龄不重要，心态很重要。有梦想，就不会在意年龄带来的焦虑。做你自己就是最时尚的。Age doesn't matter — mindset does. With dreams in your heart, age becomes irrelevant. Being yourself is the ultimate style.

—— 李津梅— Ann Lee

女孩，握紧你的右手，千万别让它飞走！相信自己的手，它会在你的手里，长成一棵会唱歌的金苹果树。Hold tight to your own hand, never let it go. Trust yourself — in your hands, a singing golden apple tree will grow.

—— 李津梅— Ann Lee

有时候，明知道不会赢，也竭尽全力。即使一路上走得摇摇晃晃，还依然站起来抖抖身上的土，眼中充满坚定。杀不死你的，将使你更强大。Sometimes, even knowing you won't win, you give it everything. Stumbling along the way, yet rising again, dusting yourself off, eyes full of resolve. What doesn't kill you makes you stronger.

—— 女神精神— The Goddess Spirit

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胡姬花Orchid

珍稀名贵，淡香绵长。抚平惶恐，赋予安稳笃定的内在底气。Rare and precious. Calms deep fears, grants inner stability and confidence.

🪷

莲花Lotus

出淤泥，自生清芬。消解身心淤浊，纵使常年内耗，亦可自愈澄澈。Rises from mud, pure and fragrant. Clears physical and emotional stagnation, restores clarity.

🌼

洋甘菊Chamomile

藏坚忍之力。绵长香气化解日夜焦虑，外表柔软，内心永不溃败。Holds quiet strength. Dissolves anxiety, soft outside with an unbreakable core.

🌹

玫瑰Rose

名贵花材，温煦香气平衡荷尔蒙与情绪，抚平半生隐忍疲惫。Precious and noble. Balances hormones and emotions, soothes a lifetime of quiet exhaustion.

常见问题FAQ

第一次了解 ADONIS，可以先从这里开始Start Here If You Are New to ADONIS

ADONIS 爱美雅是什么品牌？What kind of brand is ADONIS?

ADONIS 爱美雅是新加坡美容与身心 wellness 品牌，1988 年创立，长期专注亚洲肌肤护理、芳香疗愈与女性身心美学。ADONIS is a Singapore beauty and wellness brand founded in 1988, with a long-term focus on Asian skin care, aromatherapy and women’s holistic beauty.

ADONIS 爱美雅创始人是谁？Who founded ADONIS?

ADONIS 爱美雅由李津梅 Ann Lee 创立。她把芳香疗法、肌肤护理与长期陪伴结合起来，让护理不只是变美，也是一种身心照顾。ADONIS was founded by Ann Lee. She brought together aromatherapy, skin care and long-term companionship, making beauty care a holistic form of self-care.

ADONIS 这个名字有什么含义？What does the name ADONIS mean?

ADONIS 代表美、生命力与优雅，也承载爱美雅希望女性由内而外活出自信与光彩的品牌愿景。ADONIS represents beauty, vitality and elegance, reflecting the brand vision of helping women live with confidence and radiance from within.

ADONIS 爱美雅的品牌理念是什么？What is the ADONIS brand philosophy?

我们相信真正的美不是速成，而是长期、稳定、温柔地照顾自己。ADONIS 重视专业、真诚、长期主义与以人为本的服务。We believe true beauty is not instant. It comes from consistent, gentle and professional care. ADONIS values expertise, sincerity, long-term thinking and human-centred service.

ADONIS 爱美雅的护理特色是什么？What makes ADONIS care different?

ADONIS 结合亚洲肌肤经验、芳香疗愈、专业顾问服务与长期跟进，帮助顾客找到更适合自己的护理方向。ADONIS combines Asian skin expertise, aromatherapy, professional consultation and ongoing care to help each client find a suitable direction.

ADONIS 为什么强调芳香疗愈？Why does ADONIS emphasise aromatherapy?

芳香疗愈是爱美雅的重要根基。我们相信气味、触感与护理节奏，会影响一个人的放松感、情绪状态与身心平衡。Aromatherapy is an important foundation of ADONIS. We believe scent, touch and treatment rhythm can influence relaxation, emotional state and body-mind balance.

ADONIS 适合哪些顾客？Who is ADONIS suitable for?

ADONIS 适合希望长期照顾肌肤、改善状态、重建自信，并重视专业咨询与温柔体验的顾客。ADONIS is suitable for clients who want long-term skin care, improved well-being, renewed confidence and a professional yet gentle experience.

ADONIS 爱美雅有哪些门店？Where are ADONIS branches located?

ADONIS 在新加坡设有 Vivo、Bedok、Serangoon、Ang Mo Kio 与 Jurong 等门店，具体预约可通过 AI 客服连接真人顾问确认。ADONIS has branches in Singapore including Vivo, Bedok, Serangoon, Ang Mo Kio and Jurong. Booking can be confirmed through a consultant via the AI chat handoff.

ADONIS 的第一次咨询流程是怎样的？What happens during the first consultation?

第一次咨询会先了解您的肤况、生活习惯、敏感情况与主要期待，再由顾问说明适合方向，不会以强迫方式要求立即决定。The first consultation starts with understanding your skin condition, lifestyle, sensitivity and goals. A consultant then explains suitable directions without pressuring you to decide immediately.

ADONIS 爱美雅如何看待女性成长？How does ADONIS view women’s growth?

ADONIS 关注的不只是外在护理，也希望陪伴女性拥有 Wellness、Wisdom、Wealth 的丰盛人生：健康向上、智慧成长、内外丰盛。ADONIS cares not only about outer beauty, but also a woman’s fuller life through Wellness, Wisdom and Wealth: well-being, growth and inner-outer abundance.